Write a profile people can use.

Begin with what you do.

“Short-run printing and identity consultations” says more than “creative solutions”. Name two or three useful services, the kind of project they fit and the first question a visitor should ask.

Include practical details.

A city, neighbourhood, sample opening hours and a clear access note help people decide whether to enquire. Separate indicative prices from a confirmed quotation, and never imply a booking is made by a contact form.

Keep facts and suggestions separate.

Website enrichment can return useful names, contact details and colors. Review the actual response, leave missing fields blank and apply only information you intend to use. Extraction does not verify ownership or give permission to contact someone.

Let AI improve phrasing, not invent evidence.

Review the bounded facts before requesting a description. Remove unsupported awards, delivery claims and guarantees. Keep the final wording editable, and apply it to a local draft only after reviewing it.