SCORING / BRASSLINE
Lead scoring
Make your qualification criteria explicit, consistent, and useful.
Qualification model
Score preview
Sample lead · Eva Laurent100/100
Qualified
80–100: sales-ready
50–79: nurture with intent
Below 50: marketing nurture
Qualification policy
Use the score as a starting point.
A score is a consistent summary of explicit inputs, not a prediction of a person’s intent. Review the criteria with sales and marketing each quarter, and allow account owners to document exceptions.
Review the lead inbox