FUNNEL / BRASSLINE
Conversion funnel
Find the friction between interest and signed revenue.
Visit-to-win0.22%54 / 24,800
Proposal win rate32.9%54 / 164
Largest drop-offLead → discovery23.0% advance
The path to revenue
Website visits
24,800
100% from previous
Qualified leads
1,860
7.5% from previous
Discovery calls
428
23.0% from previous
Proposals sent
164
38.3% from previous
Deals won
54
32.9% from previous
Improve the handoff
Qualification needs a second look.
Only 23% of qualified leads reach a discovery call. Review scoring thresholds and the time between assignment and first response.