DASHBOARD / BRASSLINE
Demand generation
Connect campaign investment to qualified pipeline.
Q4 2026 · Illustrative aggregate metrics.
Tables are bounded fictional working samples.
Sourced pipeline
$864,000
+21.7% vs Q3
Pipeline / spend
4.19×
Pipeline efficiency · not realized revenue ROI
Qualified leads
186
Accepted by sales during the quarter
Cost per qualified lead
$1,108
Quarterly campaign spend / qualified leads
Where qualified pipeline begins
Fictional quarterly samplePipeline target
Sales-accepted pipeline
86.4%
$864,000 of $1,000,000
$136,000 remaining to the Q4 target.
$206,000 invested in the quarter.
Inspect attribution rulesChannel efficiency ledger
| Channel | Pipeline | Spend | Qualified leads | Pipeline / spend |
|---|---|---|---|---|
| Partner referrals | $312,000 | $44,000 | 62 | 7.09× |
| Organic search | $248,000 | $38,000 | 56 | 6.53× |
| Paid campaigns | $184,000 | $76,000 | 42 | 2.42× |
| Events | $120,000 | $48,000 | 26 | 2.50× |
4 sample records · Q4 2026
Experiment register
Keep learning separate from attribution claims.
Partner onboarding · continue
The referral motion leads pipeline efficiency. Test a shorter onboarding kit with ten partners before expanding budget.
Paid search · revise
Spend is high relative to accepted pipeline. Review the search-term exclusions and landing-page qualification question.
Events · hold for evidence
Two events have long conversion windows. Wait for the agreed 60-day attribution window before assessing scale.